February 22, 2005

Madonna's aggressive efforts lure more students

The Livonia university has reached its highest level of enrollment (4,600) in its 58-year history by offering new academic programs and opening two educational centers. Enrollment is up 2 percent this year, after a 16 percent increase the year before. In 2000, the university developed a five-year plan to boost enrollment by focusing on basics. "We don't spend a lot with self-promotion, we spend our investments on our programs," said Frank Hribar, vice president of planning and enrollment management at Madonna. Forensic science and sports management majors introduced last fall attracted 85 additional students. The university is also the only institution in the country to offer a master's degree in hospice education.

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